With over 30 years experience building sales, marketing, and relationships, Mike has demonstrated proven accomplishments in business development, direct sales, event activation, advertising, sponsorship, convention and trade show, and live event marketing.  

Mike has extensive experience with facility and hotel management and business development.  During his hospitality career, Mike has developed sales and marketing programs for properties including the Plaza Hotel, New York InterContinental Hotel, Starwood Properties, and The New Yorker Hotel.  His vast experience in working with clients and properties has resulted in record sales and profit increases at every property he worked with.

As Senior VP of marketing for NYC & Company, New York Convention and Visitors Bureau, he managed all NYC destination advertising, direct sales, and marketing and membership management.  With a team of 35 managers, he built significant tourism gains for NYC and helped to develop special projects including the NBA All-Star game, World Cup, and NFL Kick-off in Times Square.

His experience in building sales and marketing programs and teams also includes extensive experience in the digital advertising and marketing field.  Mike has developed content delivery and online and integrated sponsorship sales for entertainment companies, live events including social events, concerts, sporting events, conventions,trade shows and a myriad of meetings.  

As the founder of Rev Up, Mike brings his years of experience, know-how and extensive network of vendors and clients together to form a nimble, effective and fun company dedicated to providing clients with measurable, professional, and profitable results.


Allyn Michalek is accomplished at securing millions of dollars in sponsorships for sports, music, entertainment, arts/cultural, conferences, iconic venues and philanthropic initiatives. Allyn has secured partnerships for high profile clients with over 100 companies. Select properties include: ENK International, Ford Models, Strike Ten Entertainment, The Celebration of Teaching and Learning, United States Olympic National Governing Bodies - including US National Whitewater Center, USS Speedskating (USA’s most successful winter Olympic team), USA Water Ski - United States Tennis Association, and many others. 

Allyn developed successful integrated brand campaigns including: Anheuser-Busch, Chrysler/Ram, Coca-Cola, DHL, GEICO, Heineken, Jeep, Jet Blue, MillerCoors, New Balance, Panasonic, Sara Lee, Schwan’s, SEGA, Subaru, Tony’s Pizza, Westin Hotels, and others.

Allyn increased sales for Schwan’s by $29mm in a 6-month period, generated thousands of test drives for Chrysler/Ram in a 120-day period while generating records sales in the marine sector. The digital campaign he procured promoting Westin Hotels and Resorts exceeded hospitality bookings, so much so, Westin increased their initial investment by 100% in the first month and signed a 3-year sponsorship agreement in 2009 that is still in place and runs through 2020.

Allyn also works with major venues including sports facilities, corporate buildings, retail space and event properties to help them maximize their return on investment. He is committed to developing effective integrated strategies for both communications and operations for commercial, institutional and Industrial clients designed to increase operational efficiency.

He has held teaching assignments and lectured at Springfield College (adjunct professor/ Sports Facility Management), Columbia University, New York University, NPR Radio Conference, Major League Baseball Winter Meetings, and the WRG Sports & Media Technology Conference.


John Young is a well-known senior marketing executivee with an extensive track record building brands and delivering results through multi-channel CRM programs. John has created some of the industry’s most high-profile strategic creative including breakthrough work for E*TRADE and Mercedes-Benz.  

John began his career at Scali, McCabe, Sloves as a copywriter where he developed award-winning work for Volvo, Perdue, Nikon and J.P. Morgan Chase. He then joined Digitas at the height of the inception of the direct marketing revolution where he helped develop some of the first CRM programs for American Express, AT&T. Other CRM efforts included loyalty rewards programs targeting consumers and business travelers for the Intercontinental Hotel Group.

After 18 years of working in agencies, John co-founded an agency focused on multi-platform CRM and growth marketing with a flagship client: E*TRADE. John spent the subsequent five years helping E*TRADE grow to $25 billion in assets. He developed deep expertise in the world of financial services and launched traditional an online marketing programs helping grow E*TRADE into the global financial powerhouse it is today.

John holds a Bachelor of Arts from the University of Rhode Island.


Catherine Price, General Manager of CCLV, has more than 14 years of experience in sales and management. Catherine, who received Forbes Five Star Training, has an extensive background in the restaurant and entertainment industries. At CCLV, Catherine is charged with booking and overseeing all education events, meetings and social occasions that take place at the venue.  

Prior to joining CCLV, Catherine was the citywide food and beverage group sales manager for Caesars Entertainment. There, she oversaw all restaurant and lounge group sales for Caesars Entertainment’s eight properties in Las Vegas, including the partnered restaurants at The LINQ. With her emphasis on establishing and building relationships with clients, Catherine achieved individual sales of over $2 million.

Previously, Catherine managed day-to-day operations, supervised personnel and monitored budgets as general manager at Anthony’s Prime Steak and Seafood Restaurant at M Resort Spa and Casino. In addition, she has held leadership roles at Veloce Cibo Restaurant, Augustus Café, Carnival World Buffet and Village Seafood Buffet. Catherine was also general manager at Studio B Show Kitchen Buffet at M Resort and played a key role in the restaurant’s opening.


Steven Heimer, Sales & Operations Manager, comes to RevUp with 25 years experience in hospitality sales and marketing. He began his career in 1986 at Windows of the World Restaurant at the World Trade Center complex in NYC working in Operations and Sales, and quickly moved into working in Sales and Marketing for various hotels, including Hilton, Marriott, and Sheraton. He continued his hospitality sales efforts in other markets in Florida, Colorado and most recently in Las Vegas, Nevada. Steven recently joined our team as Sales & Operations Manager at the Conference Center of Las Vegas (CCLV).


Linda Fiorentino, Sales Manager, comes to RevUp with over 15 years experience in sales and marketing. She began her career at Le Groupe Casino (France), where she developed private label programs for Le Group Casino’s French specialty foods division in the US and Canada. Linda parlayed her tradeshow experience as an exhibitor with Casino to managing vendor relations for Cook Eat Drink Live NY and Celebration of Teaching and Learning NYC. Linda now joins our team in a dual role as sales manager and meeting planner for our events in Westchester County, NY and represents the Belvedere Estate in Tarrytown, NY.


Dorothy Yewer joins RevUp with over 20 years experience in sales, marketing, and child and education focused fund raising and activities. She began her career in advertising sales for Creative Theatre Marketing in NYC where she worked with a host of clients ranging from Off Broadway theatres to New York University. In 2007, she Co-founded and Chaired Transforming the Lives of Children through Music ( a non-profit organization that sends "at risk" youth to Children's Aid's Wagon Road Camp in Chappaqua, New York. Since its inception, over $1,000,000 has been raised and as a result over 500 inner city children have spent their summers off the streets. In 2008, she joined the Advisory Board for the Edward Williams School's after school program (Amazing Afternoons) in Mount Vernon, New York where she continues to serve as a fund raiser, a mentor, and a program liason.


Chris Kucha brings more than 25 years of experience to RevUp Consulting as an Advertising & Events Sales Executive who developed new and lasting client relationships for leading media companies including WNET Public TV, WCBS TV, and WNYC/WQXR Public Radio.

The success Chris has achieved is a result of her ability to consistently deliver effective marketing solutions for some of the most recognized brands in banking, finance, education, automotive, entertainment and the arts. Her clients have included JPMorgan Chase, First Republic Bank, Columbia University, New York University, the Ford Motor Company, the Lincoln Motor Company, Carnegie Hall and Lincoln Center, to name a few.

Partnering directly with top level decision-makers and major advertising agencies is Chris’ specialty, enabling her to customize results-oriented marketing campaigns that stand out in a media environment that has become ever more competitive. Many of her considerable writing, creative and communication skills were honed earlier in her career as an on-air TV and radio news journalist.


Sheryl Paladino, Director of Events at RevUp, joined the team with over 16 years experience in the corporate meetings, trade show operations, sponsorships and events industry. With her experience, leadership skills and "can-do" attitude, she will lead the Event Operations at RevUp for RISE in Detroit, Michigan.

Prior to joining RevUp, Sheryl was the Director of Events and Tradeshows for BizBash Media, an innovator and resource hub for the event and meeting industry with its website, magazines and trade shows. Sheryl lead the event team at BizBash and has proven success in a multitude of events, six national trade shows and special events throughout New York, Los Angeles, Chicago, Miami and Washington DC and Toronto.

Before BizBash, Sheryl managed and executed high level corporate events and meetings for clients and celebrity ambassadors for several large clients at the CSI Group, Inc. Clients included Citizen Watch Company’s national sales meetings and US Open Finals Weekend at Arthur Ashe Stadium.


Peri Halprin, Marketing Manager at RevUp, oversees all marketing and communications elements. Peri is responsible for maintaining all social media pages for RevUp and CCLV and works closely with the sales teams of all properties. 

Before joining the team at RevUp, Peri worked for four years at a boutique literary agency after graduating from New York University with degrees in Journalism and Sociology.


Connie Chiang, Partner at RevUp, has vast business expertise in China and the US, from fundraising, real estate development, and investment management. Connie is CEO of Pilot Holdings USA and has raised 8 mid-size to large funds in the last seven years in sectors including Commercial & Tourism Estate, Culture & Media, and Education.  

Connie attended the Executive Program of Asian Business Studies at the University of Texas at Arlington and has a MA in Business Administration Real Estate from University of Texas. She currently serves on the board of directors of Beijing Northern Sea Investment Group and is a consultant of LINKAGE of China CYTS Tours Holding, one of the three largest travel companies in China.

Connie handles a wide range of accounts with Conference Center of Las Vegas and the New Yorker Hotel, focusing on the Asian market.