With over 30 years experience building sales, marketing and relationships, Mike has demonstrated proven accomplishments in business development, direct sales, event activation, advertising, sponsorship, convention and trade show and live event marketing.

Mike has extensive experience with facility and hotel management and business development. During his hospitality career, Mike has developed sales and marketing programs for properties including the Plaza Hotel, New York InterContinental Hotel, Starwood Properties and The New Yorker Hotel. His vast experience in working with clients and properties has resulted in record sales and profit increases at every property he worked with.

As Senior VP of marketing for NYC & Company, New York Convention and Visitors Bureau, he managed all NYC destination advertising, direct sales and marketing and membership management. With a team of 35 managers, he built significant tourism gains for NYC and helped to develop special projects including the NBA All-Star game, World Cup and NFL Kick-off in Times Square.

His experience in building sales and marketing programs and teams also includes extensive experience in the digital advertising and marketing field. Mike has developed content delivery and online and integrated sponsorship sales for entertainment companies, live events including social events, concerts, sporting events, conventions, trade shows and a myriad of meetings.

As the founder of Rev Up, Mike brings his years of experience, know-how and extensive network of vendors and clients together to form a nimble, effective and fun company dedicated to providing clients with measurable, professional and profitable results.

Allyn Michalek has secured millions of dollars in sponsorships and develops ROI-based partnerships in the sports, music, entertainment, education, arts/cultural sectors, conferences and events, iconic venues and philanthropic initiatives. Allyn has secured partnerships for high-profile clients with 100+ companies. Select properties include: Sacred Heart University, ENK International, Ford Models, Strike Ten Entertainment, The Celebration of Teaching and Learning, United States Olympic National Governing Bodies: US National Whitewater Center, USS Speedskating (USA’s most successful winter Olympic team), USA Water Ski, United States Tennis Association and others.

Allyn developed successful integrated brand campaigns engaging with: Anheuser-Busch, Chrysler/Ram, Coca-Cola, DHL, GEICO, Heineken, Jeep, Jet Blue, MillerCoors, New Balance, Panasonic, Pernod Ricard, Sara Lee, Schwan’s, SEGA, Stoli, Subaru, Tony’s Pizza, Westin Hotels and others.

Schwan’s, one of Allyn's clients, increased sales by $29mm in a 6-month period. Another, RAM Trucks, generated thousands of test drives in a 120-day period while generating records sales in the marine sector. The digital campaign he procured promoting Westin Hotels and Resorts exceeded hospitality bookings, so much so, Westin increased their initial investment by 100% in the first month and renewed their sponsorship agreement that ran for 11-years.

Allyn works with major venues including sports facilities, corporate buildings and event properties to help them maximize their return on investment. He is committed to developing effective integrated strategies for both communications and operations for commercial, educational and industrial clients designed to increase operational efficiency.

He currently is an adjunct professor at St. John’s University and has held teaching assignments and lectured at Manhattan College, Springfield College, Columbia University, New York University, NPR Radio Conference, Major League Baseball Winter Meetings and the WRG Sports & Media Technology Conference.

Linda Fiorentino, Sales Manager, comes to RevUp with over 15 years experience in sales and marketing. She began her career at Le Groupe Casino (France), where she developed private label programs for Le Group Casino’s French specialty foods division in the US and Canada. Linda parlayed her tradeshow experience as an exhibitor with Casino to managing vendor relations for Cook Eat Drink Live NY and Celebration of Teaching and Learning NYC.

Linda now joins our team in a dual role as sales manager and meeting planner for our events in Westchester County, NY and represents the Belvedere Estate in Tarrytown, NY.

Ilias is responsible for assisting in all solicitation efforts in procuring sponsors, partnerships, media, and advertising partners for represented properties.

Ilias’ focus is on Sacred Heart University, New York International Travel Show and the Fisherman’s Feast, growing their sponsorship revenue by securing new sponsors, partners, vendors and advertisers.

Ilias holds a Master’s in Science in Sports Management and Business Analytics from the University of New Haven.

Leading our strategic, design and emerging technology shop, built to create assets across social and digital properties, Tom prides himself on our ability to provide brands with high quality assets for any form factor, channel and business need.

Partnering brands, teams, and organizations include: NBC Sports, ESPN, The Boston Red Sox, Chipotle, A-Rod Corp, Rent the Runway, Visa, P&G and many more.